Consumer Identity World Europe
The Consumer Identity World Tour is the place where you get input for your perfect CIAM Strategy. Learn more about Privacy by Design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way. In a consumer-driven world, companies have the task to see things from the customer’s perspective. Customer experience is king and delivering an incredible experience through a bespoke, tailored, and relevant communication is everything. This leads to the fact that the collaboration of Marketing and IT becomes more and more important. MarTech, Marketing Automation, and AI are on their way and here to stay. Therefore, most of all Marketing Executives will need to wrap themselves around the customer lifecycle and blend the art of engagement, the science of data, and the power of technology to create digital ecosystems that connect at every touch point.