GDPR: Personal Data Protection Compliance is a Business Matter
Many companies approach compliance activities with the forthcoming European General Data Protection Regulation REGULATION (EU) 2016/679 as a purely legal matter. But this is a very shortsighted approach. Compliance with the GDPR is becoming a necessary business requirement. Only companies that will be able to reassure business partners and consumers regarding their alignment to the new EU Regulation will stay competitive in the digital market. Moreover, if performed in a strategic way, compliance with the GDPR enables businesses to process personal data in manifold ways and thus to extract meaningful information from them in order to better serve actual and future customers, as well as to improve efficiency.