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The alchemy of data

Information is the heart of the modern organisation. For many years now business intelligence has been at the forefront of taking data and attempting to turn it into actionable insights. The truth is that traditional business intelligence approaches are not able to provide the digital organisation with the level of insight that the modern business environment demands. In this talk we’ll examine how traditional business intelligence is failing the modern, agile organisation, how simply embracing ‘the next big thing’ can backfire, and why organisations find themselves in this situation. We’ll also show how advanced analytics can help companies escape the information swamp and start turning the data they have into the information they need.