Amino Apps CEO and co-founder Ben Anderson believes anonymity is integral to self-expression—and the way the platform engineered identity has uniquely shaped how it functions. Amino comprises different communities structured around certain interests, just like Reddit. Amino also diverges from Reddit in that it doesn’t carry identity across communities. Amino Last week, Amino announced it would carry anonymity over to video chat, in which users can only communicate as an avatar they design. Amino is one of the first social media platforms to bring anonymity to video chat, though people have long role-played in video games and in virtual reality.