And this bodyguard may not prevent bodily harm or injury, they will protect your most important asset – your data, which arguably may even be more important than your body in this digital age. Our data, on the other hand, is ephemeral and transient, coupled with an unconscious bias of trust that we have accorded the collectors of this data – the Facebooks of the world. And that guardian – believe it or not – happened to be the CISO if Facebook – Alex Stamos. Alex apparently wanted to come clean and inform the consumer – the world – about the leakage of this data and the failed attempts by Facebook to have this data deleted. Because the rampant collection of end-user data – yours and mine – means that the assets that need to be protected has exploded far beyond the original mandate and extends into this explosion of customer data. And even more far-reaching, limiting the amount of customer data collected as this reduces the aggregate amount data to be protected.