Google Announces Addition of Ad Filter to Chrome in Early 2018
Google has announced its plan to add an advertisement filter to its Chrome web browser in early 2018. The development is a collaborative effort with the Coalition for Better Ads in support of the Better Ads Standards. The Coalition for Better Ads is an industry group that’s dedicated to improving ad experiences for users. These Standards pinpoint four types of desktop web ads and eight mobile web ads that fall beneath a threshold of acceptability for consumers. Websites need to abide by the Better Ads Standards when displaying advertisements to visitors. They can do so via the help of the Ad Experience Report and a best practices guide on what ads to use. Should a website fail to heed the Standards, Google will stop showing all ads for the site on Chrome. The tech giant is also expanding the reach of a feature called Funding Choices, which allows publishers to post a message to visitors asking that they whitelist their website on their ad blockers or pay a fee to access the content.