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Google Chrome to Introduce Improved Cookie Controls Against Online Tracking

Google Chrome to Introduce Improved Cookie Controls Against Online Tracking (Computer, Internet Security)

In an attempt to allow users to block online tracking, Google has announced two new features—Improved SameSite Cookies and Fingerprinting Protection—that will be previewed by Google in the Chrome web browser later this year. However, cookies are also being widely used to identify users and track their activities not only on the site that issued a cookie but also on any third-party site that includes a resource shared by the same site, for example, cookies used for ad retargeting and behavioral advertising. While acknowledging this, Google has now planned to modify the way cross-site cookies work across the Internet, making it easier for Chrome browser users to block or clear all such third-party cookies without losing sign-in information and settings. Website developers can opt-in to more security by setting SameSite attribute value to "Strict" or "Lax" that limits a cookie to same-site requests, or to "None" when explicitly required to make it available for cross-sites.

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