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Twitter's Crackdown on Fake Accounts Will Make You Look Less Popular

Twitter's Crackdown on Fake Accounts Will Make You Look Less Popular (Trends, Reports, Analysis)

The social-media company warned on Wednesday that its crackdown on fake accounts means users will have fewer followers. This week, the company said it will remove these from profiles, reducing the number of followers users have. The company recently said it’s identifying almost 10 million dubious accounts a week and is putting all accounts through a security check. While it excludes spam accounts in reported user data, Twitter noted early this year that monthly active user numbers would be "negatively impacted" by efforts to expunge fake accounts. Removing locked accounts from follower counts won’t impact Twitter’s monthly or daily active user metrics, the company said on Wednesday. “Our digital ecosystem is being polluted by a growing number of fake user accounts, so Twitter’s commitment to cleaning up the digital space should be welcomed wholeheartedly by everyone, from users of the platforms, to creators and advertisers," Unilever Chief Marketing Officer Keith Weed wrote in an email to Bloomberg.

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