- This year, the National Cyber Security Alliance (NCSA) encourages its consumers to ‘Own Your Privacy’.
- It has urged individuals to ‘help create a global community that respects privacy, safeguards data and enables trust.’
Data Privacy Day is observed worldwide each year on January 28 to raise awareness and promote privacy and data protection practices. Kick-started in 2007 in Europe, the objective of the day is to sensitize individuals and disseminate privacy practices and principles.
The theme of this year
This year, the National Cyber Security Alliance (NCSA) encourages people to ‘Own Your Privacy’. It has urged individuals to ‘help create a global community that respects privacy, safeguards data and enables trust.’
NCSA has shared some useful data security tips for individuals to celebrate this day.
At home: Be careful when sharing personal information with apps. These data-collecting apps and websites can use spyware to collect your sensitive data without your knowledge. Later, this data can be used for several malicious practices such as identity fraud and more. Apart from this, it is also recommended to be vigilant while sharing details on social media networks. Consider what a post reveals, who might see it and how it could be perceived now and in the future.
In the community: Share your privacy knowledge by volunteering in a local school, senior care facility, or faith-based organization.
How should businesses deal with data privacy?
Businesses use identity data to personalize customer experiences based on preferences, behavior, and demographics. The collection of data to personalize experiences has the potential to benefit both businesses and consumers but it also increases the risk of data abuse and data breaches.
Hence, companies should adhere to the nuances of the growing regional data privacy regulations. They should implement a strategy that granularly collects, processes and stores persnoally identifiable information (PII) in accordance with appropriate laws. One of the best-followed strategies involves ensuring end-to-end encryption of consumers’ PII.
Businesses processing users' data should always get their consent and preferences to protect their personal information and honor their choices.