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Fast Company: 7 Tips for Startups Seeking VC Funding in the Pandemic Category: Article

Nov 21, 2020

It’s been a haul of a year for startups on the search for capital from VCs and other funding sources. Even without a global recession, fewer than half of seed-funded companies receive Series A funding. And with 68% of investors believing the pandemic would have a negative impact on early-stage investments, many business leaders expected that number to fall even further. But investors have continued to engage with startups in spite of early predictions about COVID-19, with some industries seeing even more investment due to the pandemic. Funding cycles and investment rounds continue to look much like they did before: When VCs find the right match, they invest. But they’re taking more time to make decisions. In the age of remote operations and virtual pitching, pitch teams need to do more to build trust, provide context, and create excitement around their businesses.